Our HTI business currently holds great potential in a series of specialized market segments and rapidly expanding regions and therefore requires to be further strengthened to meet the challenges of the coming years; in line with our strategic priorities and objectives we are pleased to announce the appointment of Guido Chiappano as Head of Sales & Marketing for our HTI (High Temperature Insulation) Department.

Effective from the 1st of November 2013, all HTI team will report directly to Guido.

In his new function, Guido will manage the entire WDS business and the HTI team and will be responsible for the implementation of our strategic priorities aiming to :

  • maintain our leadership position as a world first-class manufacturer of technologically microporous thermal insulation
  • reinforce the service and value proposition of our offer towards our customers and key partners around the world by also promoting integrated tailor-made engineered systems and widen up our existing products portfolio.
  • diversify our presence into strategic markets which require a dedicated approach and an organizational structure adapted for the scope

Guido holds an internal MBA from the Vlerick Leuven-Gent Business Management School he attained under the Management Training program of the Etex group where he has worked in the last 15 years playing a functional and instrumental role and covering different managing functions within the FPI Division including division management, communication and strategic marketing and business and product development management.

Above all Guido has 25 years proven international experience in thermal insulation and is a specialist in microporous insulation and also different thermal insulation and refractory products in different application area such as metal processing, conventional and renewable energies, marine, oil and gas, glass, ceramic industry and OEM.

Further focus and development of specific competences will be added in the existing value proposition from Porextherm GmbH for which the dedicated HTI structure will be further implemented in the months to come; as such we are also pleased to announce the appointment of Giusto Cerini into our HTI sales team from the 1st of October 2013.

Giusto has a long and vast experience in thermal insulation, he will directly report to Guido and he will be responsible for sales development and management of the LATAM and MENA regions together with Spain, Turkey and Israel.

We warmly welcome our new colleagues in our company and are certain our customers and partners will benefit of this new implementation very soon.